SMM & Content

Creativity with a strategy

I combine creative strategy, visual storytelling and a strong sense of aesthetics to build distinctive social media identities. From concept development to content production, I create digital experiences that capture attention, communicate a brand’s personality and turn ideas into stories people want to engage with.

3+
years in content: 10+
clients & projects: 660K+
views on selected reels

What I do

01
Creative concepts
Ideas, hooks and creative directions.
02
Short-form video
Reels, TikToks and social-first formats.
03
Content production
Scripting, filming, creative briefs and editing.
04
Social media content
Planning, copywriting and platform adaptation.
05
Brand communication
Content that reflects identity and audience.
06
Performance & insights
Basic analytics and creative optimisation.

01Featured case studies

01Art studio · Community

The Same Riga

Creativity that brings people together

I independently ran the whole content process: ideas that carried the studio’s atmosphere to the screen and connected with its audience.

My role

Content planning · Concepts · Scripting · Filming · Editing · Publishing · Performance analysis

Content views: 444,573
Unique viewers: 81,554
Net followers: +781
Interactions: 4,179

Account insights for the last 90 days of my work on the account. Insights do not independently establish sales or lead attribution.

View case study Instagram

02Motorsport · Short-form video

Nikolay Gryazin

Creative Concept Development & Social Media Content Creation

I developed creative concepts and produced meme-driven video content inspired by motorsport culture, combining racing humour with platform-native storytelling. The deliverables included short-form videos and viral meme content designed to engage motorsport fans, with selected Reels reaching over 200K views.

My role

Creative concepts · Trend adaptation · Filming · Scripting · Video editing

Reel views: 208K · 182K · 166K

View case study Instagram

03Entertainment · Events

De L’a Bingo / HIT Loto

Making events impossible to scroll past

Creative video content designed to communicate the atmosphere and energy of live entertainment: strong hooks, relatable ideas and dynamic storytelling.

My role

Concept development · Scriptwriting · Filming · Editing

View case study Instagram

04Fitness · Lifestyle

Solution Gym

One brand. Different video formats.

Video content presenting a fitness brand through humour, people and real experiences, adapting format and tone to keep the brand relatable.

My role

Content ideas · Filming · Video editing

View case study Instagram

05Travel · Short-form video

Azimut Tour

Turning travel into a story

A mix of funny and expert travel content, combining relatable concepts with practical tips, destination recommendations and educational videos.

My role

Creative concepts · Scriptwriting · Video editing

View case study Instagram

02Additional content

UGC & product storytelling

Content for brands designed for the way people watch social video.

01
Product review
Honest, spoken-to-camera reviews that sound like a real recommendation.
02
Unboxing & first impression
The moment of opening: packaging, texture and genuine reactions.
03
POV & testimonial
First-person storylines that put the viewer inside the experience.
04
Tutorial & how-to
Clear, useful steps that show the product working in real life.
05
Lifestyle & routine
Product placed naturally into a day, a habit or a ritual.
06
Before & after
Transformation formats built around a strong visual hook.